01 / 06
Urban Gaffa
Brand identity and digital campaign for a London home-services marketplace
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I turn ideas into brands, packaging and digital experiences that feel clear, considered and memorable.
Selected work
Projects
02 / 06
Pure Lavish
Brand and logo identity for a premium bathroom and kitchen ecommerce store
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03 / 06
Emoash
Playful brand identity for a family shopping brand of personalised gifts
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06 / 06
Ener-J Smart
Packaging, product sheets and catalogues for a smart home technology brand
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Let's talk aboutmy story,shall we?
Hi, I'm Amar
Graphic Designer with 10+ years of experience crafting intuitive and visually compelling digital products.
01 · Small-town India
Where it started
I grew up in a small Indian town in a family of builders: my father was a contractor and my mother a homemaker. Art and design felt like a distant world. But a love of technology and countless hours on my computer sparked a different path.
02 · Chandigarh
Against the grain
My family pictured a stable career in government or engineering, but I wanted a creative outlet. That took me to Chandigarh, a big city where I started a diploma in graphic design, my first step against the grain.
03 · Portsmouth, UK
Across the world
Driven to earn a degree abroad, I completed a part-time BCA in 2013, followed by years of full-time work, freelancing and countless late nights. It all led to a Master's in Graphic Design from the University of Portsmouth, UK: a decade of experience, backed by a respected qualification.